Vice President of Marketing & Sales, Overture Center for the Arts

Location: Madison, WI
  • August 28, 2019

The Position:       

Overture Center for the Arts seeks a Vice President of Marketing & Sales to lead the organization’s marketing and communications functions including: managing the marketing team, maintaining Overture Center’s media, industry, and public relations, planning advertising and interactive programs, providing marketing support for all facets of the organization, conducting market and customer research, and providing strategic direction in institutional messaging and external communications.

The Vice President is charged with the strategy, implementation, evaluation, and achievement of Overture’s earned revenue goals (more than 50% of Overture’s total revenue), partly derived by an annual Broadway season.   Responsibilities include staffing, developing and managing the sales and marketing professionals whose functions include subscription and single ticket sales campaigns, advertising, audience development, publicity and public relations, special promotions, web-based marketing, sales forecasting, budget oversight, community partnerships, and ticket office.

The marketing and sales team includes the directors of marketing, and strategic public relations, digital media and group sales managers, in-house graphic designer, two marketing assistants, and a ticket office staff of 20, including group sales. The Vice President is also principal liaison to the ad hoc Marketing Committee of the Board.

The Vice President of Marketing & Sales reports to the President and CEO of Overture and holds an important role on the executive team of Overture Center.  The incumbent must be very familiar with the performing arts industry in order to be a full partner in the planning process. The senior staff team includes the Chief Financial Officer, Chief Information Officer, HR Officer and the Vice Presidents of Development, Theatre Operations, Programming, and Equity and Innovation.

We seek an individual with at least 10 years of marketing and public relations experience in cultural marketing (with at least 4 years of senior management), preferably in a performing arts facility or a major performing arts organization; a bachelor’s or master’s degree; knowledge of and proficiency with ticketing databases (Tessitura) and Excel. The position requires strong interpersonal, managerial, analytical, and organizational skills and a strong track record of sales.


Overture Center:

The Overture Center’s annual budget is approximately $30 million with a staff complement of 77 full-time and 103 part-time, not including stagehands.

In 1998 local business man W. Jerome Frautschi made a multi-million dollar commitment to the development of a cultural center in downtown Madison, creating the Overture Foundation to resolve space needs of the city’s major arts organizations. Today the Overture Center is a 380,000 sq. ft. facility that is home to ten resident companies.  In addition it presents more than 200 performances, art exhibitions, and educational and community events a year. Located near the State Capitol and the University of Wisconsin-Madison, the Overture Center is a stunning landmark in the heart of Madison’s thriving cultural arts district.

Designed by internationally renowned architect Cesar Pelli, Overture Center for the Arts contains Overture Hall (2,255 seats) with its soaring glass lobby, the Playhouse (347 thrust), the Wisconsin and Rotunda Studios (150 and 100), the amphitheatre-style Rotunda Stage (350), the Wisconsin Academy’s James Watrous Gallery, four community visual art galleries, the historic Capitol Theatre (Rapp & Rapp, 1928, 1,089 seats) with its Grand Barton Organ, and the Promenade Hall (252), Terrace, and Lounge.

In addition to the ten resident companies, Overture hosts national and international touring artists, as well as hundreds of local artists, and engages nearly half a million people annually in educational and artistic experiences.

Overture Center is committed to engaging the community in the arts, and is dedicated to providing extraordinary experiences for everyone who shares in this remarkable community asset.  Every member of the Overture team tries to maintain the highest standards of quality and customer service in every action, performing in an environment of proactive team effort, outstanding customer service, active brand advancement, and passion for mission fulfillment.

Application Process:

Salary is commensurate with experience and qualifications.  Excellent benefits package.  Deadline for applications: Monday, November 4, 2019. Interested candidates are invited to submit a resume with a list of references and salary expectations to:

Margaret Genovese

Genovese, Vanderhoof & Associates

77 Carlton Street, Suite 1103

Toronto, ON

Canada M5B 2J7

For additional information:,