Marketing, Audience / Membership Development

GV&A has helped maximize earned revenue for clients with programs ranging from $100,000 to $28 million. Clients interested in increasing their earned revenue call on GV&A for marketing assistance in the form of:

  • Marketing audits
  • Market research
    • Market demand analysis and audience/visitor potential
    • Membership & audience analysis
    • Geo-demographic market segmentation research
  • Marketing plan development, execution and monitoring
    • Marketing, attendance and revenue generation strategies
    • Marketing program development: subscription, membership and single ticket
    • Staff training and organizational development
  • Predictive marketing systems and techniques
  • Ticketing system analysis and recommendations